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You can send an App Catalog user a "deep link" that points to the Info page for a specific native iOS app in the App Catalog. This is an efficient way to provide the user with quick access to the intended app. The user simply needs to copy the link into the address bar of a browser window to automatically open the App Catalog to the Info page for the app. From there the user can click the Install button. If the user does not have permission to access the app specified by the link, the main My Apps list is displayed instead. If the user is not already logged in to the App Catalog when pointing to the link, the user will be prompted to log in before the Info page is displayed.